LEARN THE 4 C's

When speaking of gold, Karat is spelled with a K. When speaking of diamonds, Carat is spelled with a C.
Karat and Carat have no relationship. Confusing, huh?

24-Karat gold is pure gold. Much too soft for jewellery.
14-Karat gold is 14/24ths gold and 10/24ths alloy.
18-Karat gold is 18/24ths gold and 6/24ths alloy.

Carat is a unit of weight used exclusively for weighing diamonds.

There are 141.747616 carats in an ounce.
Now that we’ve got that cleared up, let’s talk about diamonds.

The ‘4-Cs’ of a diamond are: Carat weight, Cut, Color, and Clarity.

THE 4 C's

Carat Weight

Carat Weight

There are five carats in a gram, and a “point” is 1/100th of a carat. For example, a 50-point diamond is half a carat. As a general rule, larger diamonds are more rare and therefore more valuable.

Cut

Cut

The brilliance of your diamond will be determined by its cut. The geometry isn’t a secret, so don’t be misled by all the hyperbole about “master cutters” and other such nonsense.

Colour

Colour

Diamonds are graded on the GIA colour scale from D (colourless) to Z (light yellow). The most expensive diamonds are found at either end of the scale, due to their rarity.

Clarity

Clarity

Under 10x magnification, most diamonds contain natural “inclusions,” microscopic crystals within the diamond. These are the birthmarks that make each stone unique.

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